Luxury & Emerging Designer Fashion

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• Information Architecture

• UX/Design

• Frontend & Backend UI

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As in-house Design Director, I was tasked to completely redesign La Garçonne’s website. A large catalog—including men’s and women’s clothing, shoes, bags, home goods, and beauty—and an international audience meant content organization and e-commerce-oriented IA was vital. The site included a Magazine section for frequent editorial content. weekly fashion galleries, and seasonal lookbooks.   //   In addition to designing customer-facing creative (including email marketing and ad units), much of my tenure involved UI/UX work for the backend, working closely with the CTO to develop online tools for content uploads, purchase orders, reporting, and more.

Competitive Multiplayer Trivia Quiz App

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• Brand Creation

• Product Conceptualization

• Information Architecture

• UI Design

• UX Design

• Prototyping & Video Demos

• Motion Design

• Sound Design

• Image Creation & Digital Illustration

• Backend UI

• Content Direction

• Gamification Strategy

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As co-founder of Silvermotion, a new mobile gaming company, I worked with my partner to create this competitive multiplayer quiz game. In addition to co-developing a new product concept and brand identity, I crafted all wireframes, IA, UX, UI, and all images throughout the app. I developed interactive prototypes with motion and sound along with video trailers for demos and advertising. Lastly, I did a lot of UI work for custom backend tools developed for content creation, publishing, and ad campaign management.

Luxury Property Development in Costa Rica

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• Information Architecture

• UX/Design

• Interactive Demo

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Design and interactive demo for a new business pitch to a luxury resort developer. This design features interactive photo galleries, videos, and explorations of the resort property.

Evian Natural Spring Water.

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• Brand Strategy

• Information Architecture

• UX/Design

• Front-end Development

• Digital Advertising

• Creative Direction

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As Creative Director for Evian’s US agency of record, I oversaw Evian’s digital presence for over 10 years. I designed various incarnations of evian.com over that period of time, directed a team of designers, writers, and developers, and helped shape and execute its digital marketing strategy for many years.

Luxury sports fan apparel and accessories.

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• Information Architecture

• UX/Design

• Photo Retouching

• Brand Lookbooks

• Newsletters

• Banner Ads

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Slater Zorn designs and sells high-end clothing and accessories for sports fans looking to wear team colors in style. I created a new e-commerce website, designed newsletter templates, banner ads, and lookbooks for the separate men’s and women’s print catalogs.

Mobile App For Youth Sports Teams.

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• Branding

• Product Strategy

• Information Architecture

• UI Design

• UX Design

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iSport360 helps coaches, parents, and players by providing a fun and easy way to share feedback and objective evaluations. I was tasked to create a new image for the brand and design a mobile app that would present a fairly complex set of features and information displays in a way that appeared simple and easy to use. Although the primary focus was on mobile users, I designed a  corresponding Web version in parallel.

Interior maps app for malls, airports, and more.

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• Branding

• Product Strategy

• Information Architecture

• UI Design

• UX Design

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Inmapz needed a logo refresh and an overhaul of its interior maps app. I designed a new interface and proposed new features that would increase utility and engagement for users, as well as create more value for corporate partners and customers.

Luxe toys and children's apparel.

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• Branding

• Product Strategy

• Information Architecture

• UX/Design

• Photography Direction

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Mon Petit Bijou approached me to revamp its brand and its e-commerce website. I created a new logo based on a moodboard that included images of 19th century shop signage, Parisian confiseries, and early 20th century children’s illustrations. In addition to the new site, I developed a style guide for product photography as well as branded shopping bags for retail use.

Eco-friendly Solar Lanterns For People In Need

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• Branding Strategy

• Information Architecture

• UX/Design

• Image Editing & Effects

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This startup needed help building a brand, crafting their message, and promoting their products. For their website redesign, I redrew the IA, proposed new content areas, revised the product catalog structure, and designed a new user experience from the ground up.

Luxury & Emerging Designer Fashion

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• Print Design

• UX/Design

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La Garçonne’s first print catalog—shipped to top customers, brands, editors and influencers—consisted of two booklets whose pages could be used as postcards. I designed and produced both the printed piece and the companion shoppable website.

Groupe L'Oréal multi-brand luxury cosmetics concept store.

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• Creative Strategy

• Information Architecture

• UX/Design

• Prototyping

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As Creative Director for L’Oréal USA’s agency of record for almost 10 years, I handled the company’s corporate website, several of its brands (L’Oreal Paris, Kérastase, Matrix), and various digital initiatives. For the SIdnii project, Groupe L’Oréal (Worldwide) wanted to explore creating an online multi-brand channel for its global luxury division. I designed a shoppable digital beauty magazine concept that used a card stack interface to create a new user experience for beauty consumers. The BeautyGuide project sought to extend the concept to even more L'Oréal brands.

Product Discovery and Community Website

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• Design Direction

• Creative & Marketing Strategy

• UX/UI

• Department Head

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As Influenster's very first Creative Director, my mission was to drive this maturing startup towards a more elevated approach to its website, advertising, and sales communications. Tasked to build out a new Creative Services department, I hired graphic and UX/UI designers, photographers, and videographers, and was put in charge of the User Engagement team, which brought writers and social media managers under my supervision.

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Luxury & Emerging Designer Fashion.

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• Information Architecture

• UX/Design

• Backend UI

. . . .

As in-house Design Director, I developed several iterations of La Garçonne’s website, guiding its evolution from its original incarnation, which had passed its prime. A large catalog—including men’s and women’s clothing, shoes, bags, home goods, and beauty—meant content organization and e-commerce-oriented IA was vital. The site included a Magazine section for frequent editorial content. weekly fashion galleries, and seasonal lookbooks.

High Definition Airbrush Makeup.

Jewelry by Joan Goodman

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• Information Architecture

• UX/Design

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The website for this jewelry designer needed a complete overhaul. I crafted a site inspired by the materials and designs of the products, and incorporated best practices for an e-commerce site with a moderately sized catalog.

Vichy Laboratories dermocosmetics.

Some of the many brands I've worked on over the years.  As both a hands-on lead designer and manager of a Creative team, I’ve served long-term clients and won new ones in New York, Paris, Montreal, Atlanta, and LA.  I’ve worked with some of the biggest and most prestigious brands in the world, with a focus on beauty, fashion, and luxury, while handling just as successfully everything from kids to technology.

For all projects featured on this site, I have done IA, wireframes, user flows and final designs. I have also created sound+motion design demos, videos, and interactive prototypes. I’ve done UX/UI for e-commerce sites and native apps, as well as backend administration tools, custom reporting and content management systems.